Building a 'Brand ' is at best a very complex esoteric endeavor laden with contradictions. It requires a passive aggressive approach to place a message into popular culture. A congruent cocktail of what's in the now with a new direction. Yet the subject matter must be at least a mist a vapor in the present. The scent if you will that your target audience finds intriguing interesting even comforting.
Your advertising must reflect characters that the consumer would imagine themselves to be. Our objective is to convey the message ' That being associated with your brand will in some way enhance their wellbeing. And their life will be better for it.
For instance 'Ralph Lauren' is so strong that consumers especially the mass consumer will purchase discontinued items that are out of style even damaged, just to have the visible logo on themselves.
' Brand Power' in focus groups consumers expressed an actual feeling of euphoria when wearing designer clothing.
When bringing a new "Name" to market .The best case scenario is the product, service you are creating is not readily available. Highly unlikely this is what necessitates creating a unique atmosphere around what is already existence.
Images potent long lasting mental portraits. Just a word a snap shot can conjure up the best of thoughts. Christmas, birthday party, summer vacation hopefully all pleasant to you.
Unfortunately today many key words have taken on new meanings airlines once evoked images of adventure romance glamour. Today its crowds noise confusion. So the verbiage used must be chosen wisely to reflect an enticing image of bliss.
We are the expert's in:
• imposed leadership
• Tag line creation
• Global exposure positioning
• focus groups
• Catch phrase innovation
• product dominance
• target demographic execution
• public perception
• corporate identity
• relevant content creation
• and durable dialogue |
